What We Create

Content that is Truly Educational

Bringing a technology product to market requires a carefully crafted portfolio of content to help prospects move through the buying process.

Funnel Ready

For all stages of the funnel, we create assets:

  • Describe the pain
  • Show how the product addresses it
  • How the product works in detail

The Right Type

We create all types of content used in technology marketing, including:

The Right Length or Form

Check out our offerings for short form, long form, and visual content.

Designing a SASE Architecture For Dummies

Designing a SASE Architecture For Dummies

Wikis For Dummies

Wikis For Dummies

Modern Data Loss Prevention For Dummies

Modern Data Loss Prevention For Dummies

Modern SD-WAN for SASE For Dummies

Modern SD-WAN for SASE For Dummies

Lost In Translation: A Handbook for Information Systems in the 21st Century

Lost In Translation: A Handbook for Information Systems in the 21st Century

Packaged Composite Applications: An O’Reilly Field Guide to Enterprise Software

Packaged Composite Applications: An O’Reilly Field Guide to Enterprise Software

Enterprise Services Architecture

Enterprise Services Architecture

RealTime: A Tribute to Hasso Plattner

RealTime: A Tribute to Hasso Plattner

Open Source for the Enterprise: Managing Risks, Reaping Rewards

Open Source for the Enterprise: Managing Risks, Reaping Rewards

Enterprise SOA: Designing IT for Business Innovation

Enterprise SOA: Designing IT for Business Innovation

International Research Forum 2006

International Research Forum 2006

Process First: The Evolution of the Business Process Expert

Process First: The Evolution of the Business Process Expert

Mesh Collaboration: Creating New Business Value in the Network of Everything

Mesh Collaboration: Creating New Business Value in the Network of Everything

In Pursuit of the Perfect Plant

In Pursuit of the Perfect Plant

Mashup Corporations: The End of Business as Usual

Mashup Corporations: The End of Business as Usual

International Research Forum 2007

International Research Forum 2007

Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution

Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution

International Research Forum 2008

International Research Forum 2008

SAP Guidelines for Best-Built Applications That Integrate with SAP Business Suite

SAP Guidelines for Best-Built Applications That Integrate with SAP Business Suite

International Research Forum 2009

International Research Forum 2009

APIs: A Strategy Guide

APIs: A Strategy Guide

SAP HANA Essentials

SAP HANA Essentials

The Digital Big Bang: The Hard Stuff, the Soft Stuff, and the Future of Cybersecurity

The Digital Big Bang: The Hard Stuff, the Soft Stuff, and the Future of Cybersecurity

Fight Fire with Fire: Proactive Cybersecurity Strategies for Today’s Leaders

Fight Fire with Fire: Proactive Cybersecurity Strategies for Today’s Leaders

The Cyber Savvy Boardroom Essentials Explained

The Cyber Savvy Boardroom Essentials Explained

SAP Netweaver For Dummies

SAP Netweaver For Dummies

Security Service Edge (SSE) For Dummies

Security Service Edge (SSE) For Dummies

NetSuite for Dummies

NetSuite for Dummies

Team Writing

Team Writing

Cyber Safe

Cyber Safe

From Hack-Ups to Mashups

From Hack-Ups to Mashups

Put a Red Hat Under Your SAP Systems

Put a Red Hat Under Your SAP Systems

SAP GRC for Dummies

SAP GRC for Dummies

Cutting Costs in the Data Center

Cutting Costs in the Data Center

Statman: The Curse of the Ampire

Statman: The Curse of the Ampire

The Million Dollar Misperception

The Million Dollar Misperception

Selling Salesforce to Oracle Customers

Selling Salesforce to Oracle Customers

Putting Hadoop To Work The Right Way

Putting Hadoop To Work The Right Way

Statman: Big Data Is His Power

Statman: Big Data Is His Power

Is Big Data Collecting Dust?

Is Big Data Collecting Dust?

Humanizing Big Data

Humanizing Big Data

What If You Could…?

What If You Could…?

End Small Thinking about Big Data

End Small Thinking about Big Data

Hadoop for Everyone

Hadoop for Everyone

Mobile Access to Documents and Apps: What Are My Options?

Mobile Access to Documents and Apps: What Are My Options?

Game Changing Uses of Mobility for Manufacturing

Game Changing Uses of Mobility for Manufacturing

Mobility and The Big Bang Theory

Mobility and The Big Bang Theory

Mobile Business Discovery

Mobile Business Discovery

Piloting your Enterprise Spaceship in a Changing IT Environment

Piloting your Enterprise Spaceship in a Changing IT Environment

Putting Open Source to Work

Putting Open Source to Work

Executives and Developers

Executives and Developers

Native Apps for iOS and Android

Native Apps for iOS and Android

How the Cloud Accelerates Innovation

How the Cloud Accelerates Innovation

Real DevOps Is Harder Than Putting Lipstick on a Pig

Real DevOps Is Harder Than Putting Lipstick on a Pig

The Hidden Real Time Computing Foundation That Is Disrupting the World

The Hidden Real Time Computing Foundation That Is Disrupting the World

Driving Web Application Performance

Driving Web Application Performance

The Limits of Public Clouds

The Limits of Public Clouds

Exploring Splunk

Exploring Splunk

The Birth of the Connected Platform

The Birth of the Connected Platform

The Future of the Internet of Things

The Future of the Internet of Things

Operational Intelligence: What It Is and Why You Need It Now

Operational Intelligence: What It Is and Why You Need It Now

Take This Job and Love it

Take This Job and Love it

Turn Enterprise Social Into Real Business Value

Turn Enterprise Social Into Real Business Value

Applying Business Process Management

Applying Business Process Management

Value-Driven Business Process Management

Value-Driven Business Process Management

Tell the Stories of Our Customers

Tell the Stories of Our Customers

The Intelligent Enterprise

The Intelligent Enterprise

Under The Hood: Why Operating System Matters

Under The Hood: Why Operating System Matters

The New Big Data Superheroes

The New Big Data Superheroes

The Changing Role of the Business Analyst

The Changing Role of the Business Analyst

Don’t Predict the Future. Change It

Don’t Predict the Future. Change It

Guide to Data Monetization

Guide to Data Monetization

How to Turn Data into Dollars

How to Turn Data into Dollars

Hadoop: Data Storage Locker or Agile Analytics Platform?

Hadoop: Data Storage Locker or Agile Analytics Platform?

Operational Intelligence for the IoT

Operational Intelligence for the IoT

How Website Content Can Power Your Data Business

How Website Content Can Power Your Data Business

Your On-Ramp to Big Data

Your On-Ramp to Big Data

Six Essential Skills for Mastering the Internet of Connected Things

Six Essential Skills for Mastering the Internet of Connected Things

Reach for the Stars

Reach for the Stars

To Catch a Killer

To Catch a Killer

The Key to Faster Analytics

The Key to Faster Analytics

A Data-Driven Data Business

A Data-Driven Data Business

Data Engineering for the Internet of Everything

Data Engineering for the Internet of Everything

Backup and Disaster Recovery

Backup and Disaster Recovery

Data-Driven Email Marketing

Data-Driven Email Marketing

Visualizing the Internet of Things

Visualizing the Internet of Things

Surviving the Data Deluge

Surviving the Data Deluge

Trust for the IoT

Trust for the IoT

Enterprise Mobility in 2015

Enterprise Mobility in 2015

Choosing a Hadoop Distribution

Choosing a Hadoop Distribution

Tackling Data Chaos

Tackling Data Chaos

Overcoming KPI Challenges

Overcoming KPI Challenges

The Power of SAP HANA

The Power of SAP HANA

Simplify your IT

Simplify your IT

Harnessing the Power of APIs

Harnessing the Power of APIs

A Strategic Approach for Data and Analytics

A Strategic Approach for Data and Analytics

Transforming Data into Stories

Transforming Data into Stories

Productized Analytics for Every Appetite

Productized Analytics for Every Appetite

The Anatomy of Cyber Security

The Anatomy of Cyber Security

Solving the SaaS Integration Problem

Solving the SaaS Integration Problem

Stopping Fraud in Its Tracks

Stopping Fraud in Its Tracks

Helping Geeks Get It

Helping Geeks Get It

The Golden Age of Analytics

The Golden Age of Analytics