by Dan Woods | Aug 16, 2017 | Marketing Leadership, Product Marketing
HBO’s Silicon Valley is a hilarious and true-to-life version of many of the issues young companies face when trying to take a product to market that uses advanced technology. While anyone who has seen the show recognizes that many of the situations are exaggerated for...
by Dan Woods | Aug 8, 2017 | Marketing Leadership, Product Marketing
There’s an iconic scene in Mike Judge’s deservedly renowned film Office Space, where an employee of a company is asked, “What would you say…you do here?” The question results in the employee stammering through a justification of his position, but his answer reveals...
by evolvedmedia | Jul 21, 2016 | Fresh Off the Web
As veterans in the b2b technology space, we understand the unique challenges of #partner marketing. When technology partners go to market, they want to tell a unified story, but also each maintain their unique brand and identity. We help our clients deal with those...
by Dan Woods | Apr 29, 2016 | Marketing Leadership, PR
Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR...
by Dan Woods | Mar 25, 2016 | Marketing Leadership, PR
In the last week’s blog we talked about what PR means for tech, and how technology companies can ensure their #PR efforts thrive. In this blog we will talk about how pick the right PR firm. [av_button label=’GIVE ME CONTENT ADVICE TODAY’...
