by Dan Woods | Apr 29, 2016 | Marketing Leadership, PR
Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR...
by Dan Woods | Apr 20, 2016 | Marketing Leadership, PR
In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting the status quo, and nothing screams status quo like a large institution. Yet, when it comes to #public relations, B2B...
by Dan Woods | Apr 13, 2016 | Marketing Leadership, PR
Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently, I’ve had the opportunity to speak with several #B2B marketing experts...
by Dan Woods | Apr 6, 2016 | Marketing Leadership, PR
The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen – they are consciously created. [av_button label=’GIVE ME CONTENT ADVICE TODAY’...
by Dan Woods | Mar 25, 2016 | Marketing Leadership, PR
In the last week’s blog we talked about what PR means for tech, and how technology companies can ensure their #PR efforts thrive. In this blog we will talk about how pick the right PR firm. [av_button label=’GIVE ME CONTENT ADVICE TODAY’...
