by Dan Woods | Oct 26, 2020 | Marketing Leadership, Product Marketing
#Corporate Communications is in the #hero business. Especially in the technology business, the archetype of the hero is a powerful tool in making the world aware of the brand and the power of the product. The renowned scholar Joseph Campbell is responsible for...
by Dan Woods | May 31, 2018 | Product Marketing
The evolution of the Internet has made many things possible for the enterprise that just a few decades ago would have seemed unfathomable. Retailers are able to understand their customers in more depth than ever before. The Internet of Things gives companies real-time...
by Dan Woods | Oct 20, 2017 | Product Marketing
For as long as I’ve run Evolved Media, we’ve been in the business of helping tech startups and established enterprises create informative, compelling content to explain the complexities of their products. But given the variety of technology, both new and emerging, now...
by Dan Woods | Sep 27, 2017 | Product Marketing
As a nerdy person in general (I was pulling for Littlefinger in Game of Thrones – he should have realized he was being set up) and someone who is fascinated with the right way to do content and #product marketing, it’s easy for me to get into a conversation with...
by Dan Woods | Aug 29, 2017 | Product Marketing
In this era of subtweets, subtext has seemingly become paramount in our culture. Whether it’s athletes subtweeting their teammates, or musicians lashing out at their competitors, the delicate dance with language of what’s really being said has never been more...
