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Ready, Aim, Hire! When to Bring Your First Marketer on Board

Ready, Aim, Hire! When to Bring Your First Marketer on Board

by Dan Woods | Dec 10, 2015 | Content Strategy, Marketing Leadership

Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media presence, and a steady stream of content, it’s time to...
No CMO, No Problem. How to Market Without a Marketer

No CMO, No Problem. How to Market Without a Marketer

by Dan Woods | Dec 4, 2015 | Content Strategy, Marketing Leadership

As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams...

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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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          Mistake 2:
          Using Clueless Freelance Writers

          When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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            Mistake 3:
            Expecting Too Much from AI-generated Content

            When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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              Accepting Generic Content

              When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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                Overspending on Gold-plated Content

                When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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