by Dan Woods | Aug 13, 2015 | Marketing Leadership
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when making a decision, big or small. Trusted counsel is the basis of marriages...
by Dan Woods | Aug 6, 2015 | Content Creation, Marketing Leadership
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers as possible. As I covered in an...
by Dan Woods | Aug 4, 2015 | Marketing Leadership
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of the form, our current era, in many ways, could be...
by Dan Woods | Jul 29, 2015 | Marketing Leadership
Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading “17 Photos of Plastic Surgery Gone Disastrously Wrong,”...
by Dan Woods | Jul 23, 2015 | Marketing Leadership
The Evolution of #journalism Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history. While content marketers have long recognized that the marriage of commerce and content is essential, it’s taken...
