by Dan Woods | Jan 13, 2015 | Marketing Leadership
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
by Dan Woods | Jan 9, 2015 | Marketing Leadership
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies. In...
by Dan Woods | Dec 22, 2014 | Marketing Leadership
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work. At Evolved Media we believe that marketing is crucial for the success of technology startups, especially those in the B2B market. That said,...
by Dan Woods | Dec 11, 2014 | Content Strategy
One way for a small company to get noticed is to pick a fight with a well-known firm using the principles of content marketing. What I think of as a giant killer. This blog will show how the little guy, J Carlo Cannel pulled of huge coup by writing a letter to Jim...
by evolvedmedia | Dec 9, 2014 | Content Creation
In July, Weird Al Yankovic released his latest album, Mandatory Fun. His approach was both successful and creative. I’m well qualified to write about Weird Al. I grew up in an Amish Paradise, and I at one point edited David Flanagan’s classic JavaScript book, which is...
