by Dan Woods | Jul 23, 2015 | Marketing Leadership
The Evolution of #journalism Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history. While content marketers have long recognized that the marriage of commerce and content is essential, it’s taken...
by evolvedmedia | May 29, 2015 | Marketing Leadership
At Evolved Media we are in the process of refining our #content strategy. It’s not perfect, yet – we have a long way to go before we land that triple axel jump. We want to share our journey and our thinking as we take our first shaky steps onto the cold hard...
by evolvedmedia | May 28, 2015 | Marketing Leadership
Bring up the need to perform #search Engine Optimization (#seo) with executives at many businesses and you’re likely to hear a sigh. It’s a sigh born of exhaustion – exhaustion with the entire SEO process and a feeling that they’ve been there, done that, and are...
by Dan Woods | Jan 28, 2015 | Marketing Leadership
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it. Solomon explores the different...
by evolvedmedia | Jan 23, 2015 | Content Creation
With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to any content marketing program. But all visual content is not equal, and inadequate design can hurt more than it helps....
