by Dan Woods | Dec 3, 2014 | Marketing Leadership
It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play? I sat down recently with Tracy Eiler, a seasoned CMO who’s been through this...
by evolvedmedia | Nov 21, 2014 | Content Creation
As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize #B2B marketing. It’s time to create content that speaks to...
by Richard Fisher | Nov 21, 2014 | Content Creation
Remember all those late-night conversations you had in college? What if you had a record of all the things you said, all the problems you solved, all the ideas that you couldn’t quite put back together the next morning? Well, maybe some of those ramblings are better...
by evolvedmedia | Nov 21, 2014 | Content Creation
Everyone wants to know what makes a good story. But a novelist is in a very different business than an ad copywriter. Stories in the context of marketing and branding are too brief to use techniques of classic storytelling like narrative arcs and character...
