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Data Driven Marketing Drives Measurable Creativity | Adobe

Data Driven Marketing Drives Measurable Creativity | Adobe

by evolvedmedia | Mar 19, 2015 | Fresh Off the Web

Is #big data the death of creativity? Speculation has run rampant in the marketing world for the past few years. But in reality, big data is neither a killer nor a savior. The key is how you use it. Adobe’s Ajit Sivadasan shares a fresh perspective on how...
Big Data for B2B Marketing: The Art of Science

Big Data for B2B Marketing: The Art of Science

by evolvedmedia | Mar 6, 2015 | Fresh Off the Web

Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable, actionable, even inspiring insight. How do you transform mere numbers into a strategic vision? Today we take a step...
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