by Dan Woods | Aug 6, 2015 | Content Creation, Marketing Leadership
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers as possible. As I covered in an...
by Dan Woods | Aug 4, 2015 | Marketing Leadership
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of the form, our current era, in many ways, could be...
by Dan Woods | Jul 29, 2015 | Marketing Leadership
Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading “17 Photos of Plastic Surgery Gone Disastrously Wrong,”...
by Dan Woods | Jul 9, 2015 | Content Creation, Marketing Leadership
Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show me only the news that I’m...
by evolvedmedia | Jul 7, 2015 | Marketing Leadership
Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think of water, a book, prisons, and...
