by evolvedmedia | Feb 26, 2016 | Fresh Off the Web
Big glass buildings don’t buy software, people do. -SAP CMO, Jonathan Becher Savvy B2B tech marketers know that in marketing to companies, you are marketing to individuals. As we’ve said before, visual content is a powerful tool that marketers can use to connect with...
by Lawrence Hecht | Jan 7, 2016 | Content Creation, Guest Speakers, Marketing Leadership
How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by...
by evolvedmedia | May 6, 2015 | Kicks and Giggles
Staying on top in the tech word is a daunting task. It’s easy to become consumed by benchmarks, budgets, and trends, not to mention the daily rigmarole. That’s why HBO’s Silicon Valley has felt like a breath of fresh air in this technology-driven rat race. With season...
by Dan Woods | Jan 13, 2015 | Marketing Leadership
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
by Dan Woods | Jan 9, 2015 | Marketing Leadership
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies. In...
