by evolvedmedia | Dec 17, 2014 | Content Creation
As we approach the end of the year, B2B marketers (and lots of other folks) are rolling out predictions for 2015. Much like the past few years, we are seeing a lot of talk about the increased use of analytics in marketing, and a trend toward holding marketers...
by Dan Woods | Dec 11, 2014 | Content Strategy
One way for a small company to get noticed is to pick a fight with a well-known firm using the principles of content marketing. What I think of as a giant killer. This blog will show how the little guy, J Carlo Cannel pulled of huge coup by writing a letter to Jim...
by evolvedmedia | Dec 9, 2014 | Content Creation
In July, Weird Al Yankovic released his latest album, Mandatory Fun. His approach was both successful and creative. I’m well qualified to write about Weird Al. I grew up in an Amish Paradise, and I at one point edited David Flanagan’s classic JavaScript book, which is...
by Dan Woods | Dec 3, 2014 | Marketing Leadership
It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play? I sat down recently with Tracy Eiler, a seasoned CMO who’s been through this...
by evolvedmedia | Nov 21, 2014 | Content Creation
As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize #B2B marketing. It’s time to create content that speaks to...
