by Dan Woods | Jan 28, 2015 | Marketing Leadership
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it. Solomon explores the different...
by evolvedmedia | Jan 23, 2015 | Content Creation
With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to any content marketing program. But all visual content is not equal, and inadequate design can hurt more than it helps....
by Dan Woods | Jan 13, 2015 | Marketing Leadership
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
by Dan Woods | Jan 9, 2015 | Marketing Leadership
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies. In...
by Dan Woods | Dec 22, 2014 | Marketing Leadership
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work. At Evolved Media we believe that marketing is crucial for the success of technology startups, especially those in the B2B market. That said,...
