by Dan Woods | Dec 4, 2015 | Content Strategy, Marketing Leadership
As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams...
by evolvedmedia | Oct 21, 2015 | Fresh Off the Web
Halloween is just around the corner. You might find yourself frantically stockpiling sweets for droves of trick-or-treaters, or masterfully transforming a roll or two of Charmin into the walking dead. But surely such festivities are just a pleasant distraction, and...
by evolvedmedia | Sep 3, 2015 | Content Creation, Kicks and Giggles
The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But what goes into a truly epic barbecue? Sure, nice weather, good company, and a generous spread can’t hurt, but the kind of...
by evolvedmedia | Jul 15, 2015 | Marketing Leadership
Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway? Let’s face it: for most B2B companies, brand identity is an afterthought. They design a logo, and it forms the...
by evolvedmedia | Jul 7, 2015 | Marketing Leadership
Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think of water, a book, prisons, and...
