by Dan Woods | Sep 27, 2017 | Product Marketing
As a nerdy person in general (I was pulling for Littlefinger in Game of Thrones – he should have realized he was being set up) and someone who is fascinated with the right way to do content and #product marketing, it’s easy for me to get into a conversation with...
by Dan Woods | Aug 29, 2017 | Product Marketing
In this era of subtweets, subtext has seemingly become paramount in our culture. Whether it’s athletes subtweeting their teammates, or musicians lashing out at their competitors, the delicate dance with language of what’s really being said has never been more...
by evolvedmedia | Jan 19, 2017 | Content Creation
Jumpstart Your Mise en Place To Avoid #Content Rework Mise en place is a French culinary term for “putting in place” or “everything in its place.” It refers to how you organize ingredients, equipment or a kitchen station before you begin cooking. It’s also a...
by evolvedmedia | Oct 21, 2016 | Fresh Off the Web
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of the year. Velocity Partners is now at the center of a...
by evolvedmedia | Aug 5, 2016 | Fresh Off the Web
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not easy to execute. In this article, Kylie Lobell shares Google’s approach to...
