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Humanize the Enterprise: Rethinking B2B Branding

Humanize the Enterprise: Rethinking B2B Branding

by evolvedmedia | Jul 15, 2015 | Marketing Leadership

Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway? Let’s face it: for most B2B companies, brand identity is an afterthought. They design a logo, and it forms the...

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