The Intelligent Enterprise

The Intelligent Enterprise

The Intelligent Enterprise Clients come to us with big ideas. They give their big ideas a name. That name means a great deal internally, but communicating it to the outside world is more difficult. The term “unified data architecture” is meaningful to Teradata. It...
The Business Value of Connection Analytics

The Business Value of Connection Analytics

The Business Value of Connection Analytics Teradata wanted to communicate the value of graph analytics to a technology and business audience. We created a series of articles about how graph analytics can shed light on 10 common business problems. We then repurposed...
The Rise of the Disruptive Data Warehouse

The Rise of the Disruptive Data Warehouse

The Rise of the Disruptive Data Warehouse The data warehouse presented a brand perception challenge for Teradata; it’s generally thought of as old technology. Teradata needed to change perceptions. We gave the data warehouse a makeover and painted it as a...
Under The Hood: Why Operating System Matters

Under The Hood: Why Operating System Matters

Under The Hood: Why Operating System Matters Red Hat needed third party content to establish themselves as the number one operating system for SAP deployments. We had to convince new and existing Red Hat customers to choose Red Hat Enterprise Linux. We created a...
The New Big Data Superheroes

The New Big Data Superheroes

The New Big Data Superheroes The role of business analysts is rapidly changing. Platfora needed content to explain this transformation and to show how they empower, the new role of business analysts. We created an infographic and white paper that speaks to the current...