by Dan Woods | Apr 20, 2016 | Marketing Leadership, PR
In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting the status quo, and nothing screams status quo like a large institution. Yet, when it comes to #public relations, B2B...
by Dan Woods | Apr 13, 2016 | Marketing Leadership, PR
Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently, I’ve had the opportunity to speak with several #B2B marketing experts...
by Dan Woods | Apr 6, 2016 | Marketing Leadership, PR
The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen – they are consciously created. [av_button label=’GIVE ME CONTENT ADVICE TODAY’...
by Dan Woods | Mar 25, 2016 | Marketing Leadership, PR
In the last week’s blog we talked about what PR means for tech, and how technology companies can ensure their #PR efforts thrive. In this blog we will talk about how pick the right PR firm. [av_button label=’GIVE ME CONTENT ADVICE TODAY’...
by Dan Woods | Mar 16, 2016 | Content Strategy, Marketing Leadership, PR
#Public relations is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a startup or a growing company, you may wonder if or when you need to use a #PR firm. In this first blog in our #tech PR...
