In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos away for those who want it. And there’s pressure on new businesses to achieve this same type of instantaneous success. That’s why it’s understandable that companies who get an infusion of VC capital or are rushing to market with a product, are tempted to jump into a #PR campaign immediately. But too often, this is a costly mistake. A little patience can save a lot of money in the long run. [av_button label=’GIVE ME CONTENT ADVICE TODAY’ link=’manually,mailto:sjholt%40evolvedmedia.com?bcc=jwalker%40evolvedmedia.com&subject=Give%20me%20content%20advice%20today&body=%20%20%20Your%20name%3A%20%20%20%0D%0A%20%20%20Your%20company%3A%20%20%20%0D%0A%20%20%20Tell%20us%20about%20your%20content%20needs%3A%20%20%20%0D%0A%20%20%20%20%20%20′ link_target=’_blank’ size=’x-large’ position=’left’ icon_select=’yes’ icon=’ue83c’ font=’entypo-fontello’ color=’orange’ custom_bg=’fa8f00′ custom_font=’ffffff’ av_uid=’av-4keq8g’]   PR is like a plant – you have to nurture its roots in order for it to grow and prosper. The roots of good PR are quality content and messaging. PR is about delivering the marketing messages you’ve created and then tracking activity around them — it’s not about creating the messages in the first place. If you don’t do the foundational work first, your PR strategy won’t blossom. We’ve covered many angles of PR for … Continue reading PR Needs To Be Watered with Quality Content