by Dan Woods | Jun 22, 2016 | Marketing Leadership, PR
Last week we spoke with Evan Sirof, freelance #PR expert and consultant about three priorities for laying the foundation of a successful PR journey. This week we’re following up with three more PR priorities you should focus on. [av_button...
by Dan Woods | Jun 15, 2016 | Marketing Leadership, PR
We’re living in an era where outsourcing our lives has never been easier. From driverless cars to Amazon home delivery of almost any product we could ever need possible at the click of button, it’s increasingly easy to automate our existence. Yet, too often, companies...
by Dan Woods | May 26, 2016 | Marketing Leadership, PR
Last week we reviewed the first of Suzanne Block’s two-part strategy to win at #PR. Today we will focus on the second part of Block’s strategy, as well as how to diagnose when your PR relationship just isn’t working out. [av_button...
by Dan Woods | May 19, 2016 | Marketing Leadership, PR
Tech entrepreneurs are skilled innovators who identify the market need for the “next big thing” and then build products that address those problems. Yet, when it’s time to get their product noticed, they may not know the best way to utilize a more conventional...
by Dan Woods | May 5, 2016 | Marketing Leadership, PR
In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos away for those who want it. And there’s pressure on new businesses to achieve...
by Dan Woods | Apr 29, 2016 | Marketing Leadership, PR
Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR...
