by evolvedmedia | Jan 12, 2017 | Marketing Leadership, News
The 2016 election was as polarizing and exhausting as any in recent history. Yet, as much as we may be tired of the topic, it’s worth discussing the lessons the election has for B2B marketers and the industry at large. The Democracy of Content Marketing – You Are Your...
by Dan Woods | Jan 10, 2017 | Marketing Leadership
Well, it’s hard to believe, but it’s that time of year again. It’s New Year’s resolution time. Granted, most resolutions are personal – to travel or read more, lose weight, to be more vocal at work. But companies can have resolutions too. And here at Evolved Media,...
by Dan Woods | Dec 16, 2016 | Marketing Leadership
The end of the year is a time for reflection. It’s no different for the world of #B2B marketing. At Evolved Media, we refine and analyze our work and process to ensure that we’re providing all our clients with the most accurate view of the entire tech landscape. We...
by evolvedmedia | Nov 3, 2016 | Tech Trends
Unless you’ve been living under a proverbial (or literal) rock, or your passion for Black Mirror has made you disconnect from all technology whatsoever, you’ve probably heard of the #Internet of Things (#IoT). While the IoT is still mainly utilized in the industrial...
by evolvedmedia | Oct 21, 2016 | Fresh Off the Web
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of the year. Velocity Partners is now at the center of a...
by evolvedmedia | Sep 23, 2016 | Content Creation
Even in this age of digital media and ubiquitous online content, books still possess a certain aura of magic. We have a tendency to view books only as the finished product, the perfectly polished manuscripts that came flowing out from the author’s mind in just a few...
by evolvedmedia | Sep 16, 2016 | Fresh Off the Web
It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever make contact. That’s why savvy marketers...
by evolvedmedia | Aug 5, 2016 | Fresh Off the Web
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not easy to execute. In this article, Kylie Lobell shares Google’s approach to...
by evolvedmedia | Jul 29, 2016 | Fresh Off the Web
The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product is not enough. Without a clearly defined sales and marketing...
by evolvedmedia | Jul 21, 2016 | Fresh Off the Web
As veterans in the b2b technology space, we understand the unique challenges of #partner marketing. When technology partners go to market, they want to tell a unified story, but also each maintain their unique brand and identity. We help our clients deal with those...
