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Stop the CMO Merry-Go-Round in Technology Marketing

Stop the CMO Merry-Go-Round in Technology Marketing

by Dan Woods | Dec 3, 2014 | Marketing Leadership

It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play? I sat down recently with Tracy Eiler, a seasoned CMO who’s been through this...
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