by evolvedmedia | Feb 2, 2015 | Marketing Leadership
I love Cindy Alvarez’s book, Lean Customer Development (full disclosure: I edited that book). Cindy takes Steve Blank’s customer development work and brings it right down to earth, offering strategies for making sure you’ve got customers before you spend “months...
by Dan Woods | Jan 28, 2015 | Marketing Leadership
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it. Solomon explores the different...
by Dan Woods | Jan 13, 2015 | Marketing Leadership
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
by Dan Woods | Jan 9, 2015 | Marketing Leadership
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies. In...
by evolvedmedia | Jan 5, 2015 | Content Strategy, Marketing Leadership
Last week in 2015 content marketing predictions, we discussed the increased use of analytics and how marketers will be held accountable for bottom-line results more than ever before. A related topic, which has the B2B content marketing world abuzz, is the prediction...
by Dan Woods | Dec 22, 2014 | Marketing Leadership
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work. At Evolved Media we believe that marketing is crucial for the success of technology startups, especially those in the B2B market. That said,...
