by evolvedmedia | Jul 15, 2015 | Marketing Leadership
Thousands of companies yell the same message in their marketing: save money, save time. Why should I care? Why should I believe you? Who are you anyway? Let’s face it: for most B2B companies, brand identity is an afterthought. They design a logo, and it forms the...
by Dan Woods | Jul 9, 2015 | Content Creation, Marketing Leadership
Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show me only the news that I’m...
by evolvedmedia | Jul 7, 2015 | Marketing Leadership
Technology constantly changes the way we interpret and think about language. The result is that words carry different meanings for different generations. Say stream, text, cells, and tweets to a grandmother and she’ll probably think of water, a book, prisons, and...
by evolvedmedia | Jun 10, 2015 | Marketing Leadership
Try Before You Buy By using Pay Per Click (#ppc), companies who want to get the most out of their online content can test out their search engine optimization (#seo) strategy before investing in any specific plan. With PPC, businesses can gain crucial insight into...
by evolvedmedia | Jun 3, 2015 | Marketing Leadership
From childhood onwards, life can seem full of frauds. The kid down the street who cheats at “Candyland” becomes the coworker who takes credit for your work or the neighbor who lies on his taxes. It can take a lifetime to develop the ability to sniff out these...
by evolvedmedia | May 29, 2015 | Marketing Leadership
At Evolved Media we are in the process of refining our #content strategy. It’s not perfect, yet – we have a long way to go before we land that triple axel jump. We want to share our journey and our thinking as we take our first shaky steps onto the cold hard...
