by Dan Woods | Jan 28, 2016 | Content Creation, Marketing Leadership
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned...
by Lawrence Hecht | Jan 7, 2016 | Content Creation, Guest Speakers, Marketing Leadership
How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by...
by Dan Woods | Dec 18, 2015 | Marketing Leadership
If, like me, you pay attention to writers like Dan Savage and generally keep up with pop culture, the concept of #polyamory should have come to your attention in the past few years. If, like me, you are curious about new ideas, you may have read the books that Dan...
by Dan Woods | Dec 10, 2015 | Content Strategy, Marketing Leadership
Last week, I discussed how start-ups and growing businesses can lay the foundation for their marketing without a dedicated team. Once a company reaches the point where it has a healthy online and social media presence, and a steady stream of content, it’s time to...
by Dan Woods | Dec 4, 2015 | Content Strategy, Marketing Leadership
As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams...
by Dan Woods | Sep 9, 2015 | Content Strategy, Marketing Leadership
“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry innovator in #content marketing...
