by Dan Woods | Oct 26, 2020 | Marketing Leadership, Product Marketing
#Corporate Communications is in the #hero business. Especially in the technology business, the archetype of the hero is a powerful tool in making the world aware of the brand and the power of the product. The renowned scholar Joseph Campbell is responsible for...
by Dan Woods | Aug 16, 2017 | Marketing Leadership, Product Marketing
HBO’s Silicon Valley is a hilarious and true-to-life version of many of the issues young companies face when trying to take a product to market that uses advanced technology. While anyone who has seen the show recognizes that many of the situations are exaggerated for...
by Dan Woods | Aug 8, 2017 | Marketing Leadership, Product Marketing
There’s an iconic scene in Mike Judge’s deservedly renowned film Office Space, where an employee of a company is asked, “What would you say…you do here?” The question results in the employee stammering through a justification of his position, but his answer reveals...
by evolvedmedia | Jan 12, 2017 | Marketing Leadership, News
The 2016 election was as polarizing and exhausting as any in recent history. Yet, as much as we may be tired of the topic, it’s worth discussing the lessons the election has for B2B marketers and the industry at large. The Democracy of Content Marketing – You Are Your...
by Dan Woods | Jan 10, 2017 | Marketing Leadership
Well, it’s hard to believe, but it’s that time of year again. It’s New Year’s resolution time. Granted, most resolutions are personal – to travel or read more, lose weight, to be more vocal at work. But companies can have resolutions too. And here at Evolved Media,...
by Dan Woods | Dec 16, 2016 | Marketing Leadership
The end of the year is a time for reflection. It’s no different for the world of #B2B marketing. At Evolved Media, we refine and analyze our work and process to ensure that we’re providing all our clients with the most accurate view of the entire tech landscape. We...
