Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR firms, and how to choose the firm that’s right for your company. In this blog we’ll focus on how best to use a firm once you’ve hired them. [av_button label=’GIVE ME CONTENT ADVICE TODAY’ link=’manually,mailto:sjholt%40evolvedmedia.com?bcc=jwalker%40evolvedmedia.com&subject=Give%20me%20content%20advice%20today&body=%20%20%20Your%20name%3A%20%20%20%0D%0A%20%20%20Your%20company%3A%20%20%20%0D%0A%20%20%20Tell%20us%20about%20your%20content%20needs%3A%20%20%20%0D%0A%20%20%20%20%20%20′ link_target=’_blank’ size=’x-large’ position=’left’ icon_select=’yes’ icon=’ue83c’ font=’entypo-fontello’ color=’orange’ custom_bg=’fa8f00′ custom_font=’ffffff’ av_uid=’av-3t35a3′]   I recently spoke with Nadia Gonzalez, the Head of Marketing for Orchard Platform, the leading technology and data provider for marketplace lending that helps loan originators and institutional investors connect and transact. Gonzalez has a unique perspective on how companies can leverage PR to make the most of the assets at their disposal, increase sales, and elevate their reputation’s as industry thought leaders – and you’re not going to want to miss what she has to say. Timing is everything Regardless of which type of firm is right for the needs of your business, you should not hire them until your company is ready to publicly announce itself. The goal of PR … Continue reading Marketers Tend the Content Fires for Successful PR