by evolvedmedia | Sep 3, 2015 | Content Creation, Kicks and Giggles
The days are getting shorter, there’s a hint of autumn in the air, and it’s our last chance to throw one great, big, end of summer barbecue. But what goes into a truly epic barbecue? Sure, nice weather, good company, and a generous spread can’t hurt, but the kind of...
by Dan Woods | Aug 6, 2015 | Content Creation, Marketing Leadership
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers as possible. As I covered in an...
by Dan Woods | Jul 9, 2015 | Content Creation, Marketing Leadership
Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show me only the news that I’m...
by evolvedmedia | Feb 6, 2015 | Content Creation
B2B #tech marketing isn’t for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure, we mean well and try our best to nurture our audience with helpful content at each step of the buyer journey, but...
by evolvedmedia | Jan 23, 2015 | Content Creation
With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to any content marketing program. But all visual content is not equal, and inadequate design can hurt more than it helps....
by evolvedmedia | Dec 17, 2014 | Content Creation
As we approach the end of the year, B2B marketers (and lots of other folks) are rolling out predictions for 2015. Much like the past few years, we are seeing a lot of talk about the increased use of analytics in marketing, and a trend toward holding marketers...
