Books that Teach Your Story

Two Decades of Books that Capture and Communicate Essential Knowledge
Capture Your Whole Message
Books can tell the complete story, including history and context, so the market can deeply understand your product, mission, and the business challenges that you address. Motivated buyers, staff, partners, and analysts understand how to become advocates.

Transform Content Into Events

Books have cultural power. Publishing a book is an event that matters. A book and its chapters provide a multitude of opportunities for creating and supporting events.

Create Growth Marketing Magnets

Books are a foundation for numerous lead magnets. The book itself, each chapter, and new mashups can attract the people you want to teach about who you are and what you do. When paired with brands like For Dummies(™), books become demand generation machines.
Wikis For Dummies
Dan Woods and Peter Thoeny
Shows readers how to set up Wikis in a corporate setting or on a personal site so that users can retrieve information, post information, and edit the content
Enterprise Services Architecture
Dan Woods
Enterprise Services Architecture outlines a disciplined and structured approach to understanding how today's enterprise applications will make use of web services.
RealTime: A Tribute to Hasso Plattner
Hasso Plattner
"""Those who have met Hasso Plattner have found the experience exhilarating. His mind produces a steady stream of questions, ideas, and probing analysis. Most conversations begin with an invitation to attack and challenge the ideas he is setting forth. Doing battle with Hasso is a unique pleasure. The goal of this book is to recreate something of that experience for the reader."" "
Enterprise SOA: Designing IT for Business Innovation
Dan Woods and Thomas Mattern
"This comprehensive perspective reduces risk as IT departments implement ESA, a sound, flexible architecture for adapting business processes in response to changing market conditions. "
In Pursuit of the Perfect Plant
Pat Kennedy, Vivek Bapat, Paul Kurchina
The story shows the connections between business processes and technology in the all important areas of manufacturing, which leads to deeper understanding. Find out how people are using the book to make a difference in their plants.
Mashup Corporations: The End of Business as Usual
Andy Mulholland, Chris Thomas, Paul Kurchina, Dan Woods
" The End of Business As Usual uses the story of the fictional Vorpal Inc. to illustrate rules and best practices for deploying services in pursuit of business goals."
International Research Forum 2007
Lutz Heuser, Claudia Alsdorf, and Dan Woods
"Enterprise 2.0: Defining the boundaries of structure User-driven innovation The service grid Business model transformation"
International Research Forum 2008
Lutz Heuser, Claudia Alsdorf, and Dan Woods
"Web-based service industry Infrastructure for enterprise SOA 2.0 Potential “killer” applications Semantic service discovery"
International Research Forum 2009
Lutz Heuser, Henrike Paetz, and Dan Woods
"End-to-end real world awareness Infrastructure of the Internet of Things Potential “killer” applications Future manufacturing"
APIs: A Strategy Guide
Daniel Jacobsen, Greg Brail, Dan Woods
This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet.
SAP HANA Essentials
Jeff Word
SAP® HANA is a multi-purpose in-memory database appliance that delivers pre-installed SAP software components optimized on industry-standard hardware.
SAP Netweaver For Dummies
Dan Woods and Jeffrey Word
Written by Dan Woods, former CTO of The Street.com and CapitalThinking, and Jeffrey Word, the Director of Technology Strategy for SAP, this guide features real-life stories from businesses and examples of typical uses to help you cut through the complexities and get up and running.
NetSuite for Dummies
Julie Kelly, Luke Braud, and Malin Huffman
NetSuite is an easy-to-use, customizable enterprise software for running your business
Cyber Safe
Renee Tarun and Susan Burg
Everybody says, "Be careful online," but what do they mean?
SAP GRC for Dummies
Denise Vu Broady and Holly A. Roland
SAP needed to tap into a bigger audience. So they turned to the For Dummies brand to publish a book about Governance, Risk and Compliance. We followed the Dummies guidelines, interviewed many experts, wrote 18 chapters, and completed the 331-page book in 10 months, ensuring on-time delivery for a targeted event. The book cemented SAP’s position as a pioneer in GRC software.
Statman: The Curse of the Ampire
Intel wanted a fresh way to highlight the ROI of big data. We suggested an entertaining comic book. We got to know the numerous unsung heros in big data and analytics and came up with a hero of our own, Statman. Big data analytics can have big impact in reducing energy use. In this episode, the data tells Statman that there’s a major drain of energy—a drain that will ultimately be traced to the Ampire, an energy vampire bent on sucking the city’s energy supply dry.
Statman: Big Data Is His Power
Intel wanted a fresh way to highlight the ROI of big data. We got to know the numerous unsung heros in big data and analytics. Fast big data analytics in healthcare can save lives. So we built a hero of our own, Statman. We created a series of comic books that cut through big data noise like Superman’s X-ray vision cuts through a wall, garnering high views and coverage on external sites.
Exploring Splunk
David Carasso
This book uses an engaging, visual presentation style that quickly familiarizes you with how to use Splunk.
The Future of the Internet of Things
Lutz Heuser, Henrike Paetz, and Dan Woods
End-to-end real world awareness Infrastructure of the Internet of Things Potential “killer” applications Future manufacturin
Value-Driven Business Process Management
Peter Franz and Mathias Kirchmer
Business Process Management (BPM) is a powerful management discipline for driving efficiency and innovation, as well as achieving strategic imperatives.