by Dan Woods | Jan 13, 2015 | Marketing Leadership
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
by Dan Woods | Jan 9, 2015 | Marketing Leadership
Stage 1 of tech startup marketing involved coming out of denial about the need for marketing. In describing this next stage, I continue to draw on the wisdom of Mark Lorion, CMO of Apperian, and Catherine Juon, SEO and marketing coach for second-stage companies. In...
by evolvedmedia | Jan 5, 2015 | Content Strategy, Marketing Leadership
Last week in 2015 content marketing predictions, we discussed the increased use of analytics and how marketers will be held accountable for bottom-line results more than ever before. A related topic, which has the B2B content marketing world abuzz, is the prediction...
by Dan Woods | Dec 22, 2014 | Marketing Leadership
There is a lot of confusion about when #tech startups need marketing (or whether they need it at all!) and how to make it work. At Evolved Media we believe that marketing is crucial for the success of technology startups, especially those in the B2B market. That said,...
by evolvedmedia | Dec 17, 2014 | Content Creation
As we approach the end of the year, B2B marketers (and lots of other folks) are rolling out predictions for 2015. Much like the past few years, we are seeing a lot of talk about the increased use of analytics in marketing, and a trend toward holding marketers...
by Dan Woods | Dec 11, 2014 | Content Strategy
One way for a small company to get noticed is to pick a fight with a well-known firm using the principles of content marketing. What I think of as a giant killer. This blog will show how the little guy, J Carlo Cannel pulled of huge coup by writing a letter to Jim...
by evolvedmedia | Dec 9, 2014 | Content Creation
In July, Weird Al Yankovic released his latest album, Mandatory Fun. His approach was both successful and creative. I’m well qualified to write about Weird Al. I grew up in an Amish Paradise, and I at one point edited David Flanagan’s classic JavaScript book, which is...
by Dan Woods | Dec 3, 2014 | Marketing Leadership
It’s not uncommon for several people to shuffle through the CMO role. Why? Are talented CMOs really so rare? Do companies have irrational expectations? Or are other forces at play? I sat down recently with Tracy Eiler, a seasoned CMO who’s been through this...
by evolvedmedia | Nov 21, 2014 | Content Creation
As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize #B2B marketing. It’s time to create content that speaks to...
by Richard Fisher | Nov 21, 2014 | Content Creation
Remember all those late-night conversations you had in college? What if you had a record of all the things you said, all the problems you solved, all the ideas that you couldn’t quite put back together the next morning? Well, maybe some of those ramblings are better...
