by Lawrence Hecht | Mar 25, 2015 | Guest Speakers
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into...
by evolvedmedia | Mar 19, 2015 | Fresh Off the Web
Is #big data the death of creativity? Speculation has run rampant in the marketing world for the past few years. But in reality, big data is neither a killer nor a savior. The key is how you use it. Adobe’s Ajit Sivadasan shares a fresh perspective on how...
by evolvedmedia | Mar 13, 2015 | Kicks and Giggles
A great divide exists between those who say “dahta” and those who say “dayta.” Which camp do you fall in? Or are you data-dexterous and use both? For this mission-critical poll to stand the test of time, you must share a few facts about...
by evolvedmedia | Mar 6, 2015 | Fresh Off the Web
Big data. You collect it, you store it, you analyze it, but then what? Many marketers struggle to turn the raw material that is data into valuable, actionable, even inspiring insight. How do you transform mere numbers into a strategic vision? Today we take a step...
by evolvedmedia | Feb 23, 2015 | Marketing Leadership
From the time we entered kindergarten to high school graduation, we were all drilled in the “3 R’s”: reading, writing, and arithmetic. These skills form the foundation of what it means for an adult to be considered properly educated. But we’re now living in an era...
by Dan Woods | Feb 17, 2015 | Marketing Leadership
The importance of developers has been widely recognized. Books like the The New Kingmakers: How Developers Conquered the World and The New Digital Age: Reshaping the Future of People, Nations and Business celebrate the role developers play in changing the world. Less...
by evolvedmedia | Feb 6, 2015 | Content Creation
B2B #tech marketing isn’t for the faint of heart. We marketers are held to the task of telling stories about complex technological solutions. Sure, we mean well and try our best to nurture our audience with helpful content at each step of the buyer journey, but...
by evolvedmedia | Feb 2, 2015 | Marketing Leadership
I love Cindy Alvarez’s book, Lean Customer Development (full disclosure: I edited that book). Cindy takes Steve Blank’s customer development work and brings it right down to earth, offering strategies for making sure you’ve got customers before you spend “months...
by Dan Woods | Jan 28, 2015 | Marketing Leadership
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it. Solomon explores the different...
by evolvedmedia | Jan 23, 2015 | Content Creation
With a slew of statics and recent articles championing the business value of visual content, it’s hard to deny the importance of visual design to any content marketing program. But all visual content is not equal, and inadequate design can hurt more than it helps....
