by Dan Woods | Apr 13, 2016 | Marketing Leadership, PR
Over the past few weeks, we’ve been examining PR for B2B from a variety of perspectives and speaking with experts in the field to get their reflections on what does and does not work. Recently, I’ve had the opportunity to speak with several #B2B marketing experts...
by Dan Woods | Apr 6, 2016 | Marketing Leadership, PR
The old adage is that marriage takes work. Each party must navigate all of their competing desires. Successful relationships don’t just happen – they are consciously created. [av_button label=’GIVE ME CONTENT ADVICE TODAY’...
by Dan Woods | Mar 25, 2016 | Marketing Leadership, PR
In the last week’s blog we talked about what PR means for tech, and how technology companies can ensure their #PR efforts thrive. In this blog we will talk about how pick the right PR firm. [av_button label=’GIVE ME CONTENT ADVICE TODAY’...
by Dan Woods | Mar 16, 2016 | Content Strategy, Marketing Leadership, PR
#Public relations is a term that covers the wild west of different types of firms doing vastly different things to help their clients. If you are a startup or a growing company, you may wonder if or when you need to use a #PR firm. In this first blog in our #tech PR...
by evolvedmedia | Feb 26, 2016 | Fresh Off the Web
Big glass buildings don’t buy software, people do. -SAP CMO, Jonathan Becher Savvy B2B tech marketers know that in marketing to companies, you are marketing to individuals. As we’ve said before, visual content is a powerful tool that marketers can use to connect with...
by Dan Woods | Feb 5, 2016 | Content Strategy, Marketing Leadership
Last summer, Aaron Zamost published a great piece on Backchannel titled “What’s Your Hour in ‘#Silicon Valley Time’?” Six months later, I’m still thinking about the article and its overview of the Silicon Valley hype cycle. A Vicious Hype Cycle The article describes...
by Dan Woods | Jan 28, 2016 | Content Creation, Marketing Leadership
We are in the midst of a golden age for #comics and #cartoons. Long overlooked as childish and simplistic, comics are finally getting the respect they deserve. From Hollywood Marvel blockbusters, to the haunting ferocity of Netflix’s Jessica Jones, to renowned...
by evolvedmedia | Jan 14, 2016 | Content Creation
As content marketers, we’re responsible for creating content that resonates with our core audience, motivating them to action during various stages of the buyer cycle. We often pour countless hours into audience research, and yet it’s easy to lose sight of the most...
by Lawrence Hecht | Jan 7, 2016 | Content Creation, Guest Speakers, Marketing Leadership
How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by...
by evolvedmedia | Dec 23, 2015 | Kicks and Giggles
‘Tis the season for giving! You’re making your list and checking it twice, but you’re not sure what to give your CEO. We’ve got you covered. The Evolved Media Ultimate B2B Tech #Holiday #Gift Guide shows you what to leave under the tree for your CEO. A happy CEO makes...
