by evolvedmedia | Jul 7, 2016 | Content Creation
We are in the golden age of #content marketing. With the proliferation of marketing automation tools we can engage like never before with hyper-targeted audiences. Advanced analytics deliver in-depth insights to us in real time. But sometimes we get caught up in our...
by evolvedmedia | Jun 30, 2016 | Marketing Technology
At Evolved Media we write about enterprise technology, but recently realized that we were hiding our analytical skills under a bushel. We create content about products that transform #Big Data, perform analytics, create better clouds, or improve security. And we...
by Dan Woods | Jun 22, 2016 | Marketing Leadership, PR
Last week we spoke with Evan Sirof, freelance #PR expert and consultant about three priorities for laying the foundation of a successful PR journey. This week we’re following up with three more PR priorities you should focus on. [av_button...
by Dan Woods | Jun 15, 2016 | Marketing Leadership, PR
We’re living in an era where outsourcing our lives has never been easier. From driverless cars to Amazon home delivery of almost any product we could ever need possible at the click of button, it’s increasingly easy to automate our existence. Yet, too often, companies...
by Dan Woods | May 26, 2016 | Marketing Leadership, PR
Last week we reviewed the first of Suzanne Block’s two-part strategy to win at #PR. Today we will focus on the second part of Block’s strategy, as well as how to diagnose when your PR relationship just isn’t working out. [av_button...
by Dan Woods | May 19, 2016 | Marketing Leadership, PR
Tech entrepreneurs are skilled innovators who identify the market need for the “next big thing” and then build products that address those problems. Yet, when it’s time to get their product noticed, they may not know the best way to utilize a more conventional...
by evolvedmedia | May 13, 2016 | Fresh Off the Web
At the advent of digital marketing, companies poured millions for dollars into digital ad campaigns all in the name of acquiring new “leads.” But with the introduction of #big data tools like Hadoop and advanced data science and analysis, why are so many marketers...
by Dan Woods | May 5, 2016 | Marketing Leadership, PR
In many ways, social media has turned an old adage on its head: impatience now seems to be a virtue. Instant fame, or at least instant notoriety, is just a few tweets or scandalous photos away for those who want it. And there’s pressure on new businesses to achieve...
by Dan Woods | Apr 29, 2016 | Marketing Leadership, PR
Technology marketers often struggle to understand how, when, and where #PR factors into their company’s marketing program. That’s why we’ve been running a series of blogs that examines everything and anything #tech PR. So far we’ve looked at different types of PR...
by Dan Woods | Apr 20, 2016 | Marketing Leadership, PR
In the world of tech start-ups, there’s often a suspicion of large, established firms. This makes sense – tech companies are focused on disrupting the status quo, and nothing screams status quo like a large institution. Yet, when it comes to #public relations, B2B...
