by evolvedmedia | Dec 17, 2014 | Content Creation
As we approach the end of the year, B2B marketers (and lots of other folks) are rolling out predictions for 2015. Much like the past few years, we are seeing a lot of talk about the increased use of analytics in marketing, and a trend toward holding marketers...
by evolvedmedia | Dec 9, 2014 | Content Creation
In July, Weird Al Yankovic released his latest album, Mandatory Fun. His approach was both successful and creative. I’m well qualified to write about Weird Al. I grew up in an Amish Paradise, and I at one point edited David Flanagan’s classic JavaScript book, which is...
by evolvedmedia | Nov 21, 2014 | Content Creation
As SAP CMO Jonathan Becher famously stated, “…big glass buildings don’t buy software, people do.” So why do so many marketers still act as though they’re selling to big glass buildings? It’s time to humanize #B2B marketing. It’s time to create content that speaks to...
by evolvedmedia | Nov 21, 2014 | Content Creation
Everyone wants to know what makes a good story. But a novelist is in a very different business than an ad copywriter. Stories in the context of marketing and branding are too brief to use techniques of classic storytelling like narrative arcs and character...
