by evolvedmedia | Sep 23, 2016 | Content Creation
Even in this age of digital media and ubiquitous online content, books still possess a certain aura of magic. We have a tendency to view books only as the finished product, the perfectly polished manuscripts that came flowing out from the author’s mind in just a few...
by evolvedmedia | Sep 16, 2016 | Fresh Off the Web
It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever make contact. That’s why savvy marketers...
by evolvedmedia | Aug 5, 2016 | Fresh Off the Web
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not easy to execute. In this article, Kylie Lobell shares Google’s approach to...
by evolvedmedia | Jul 29, 2016 | Fresh Off the Web
The tech world has long perpetuated the “if you build it, they will come” myth — the idea that great products will inevitably find their market and fly off the shelves. But a great product is not enough. Without a clearly defined sales and marketing...
by evolvedmedia | Jul 21, 2016 | Fresh Off the Web
As veterans in the b2b technology space, we understand the unique challenges of #partner marketing. When technology partners go to market, they want to tell a unified story, but also each maintain their unique brand and identity. We help our clients deal with those...
