by Dan Woods | Apr 16, 2015 | Marketing Leadership
What technology makes sense for you and your current marketing strategy? Last week we took a deep dive into the marketing technology needs of small businesses. This week we want to look at the marketing technology fit for the mid-market. To explore this question let’s...
by Dan Woods | Apr 10, 2015 | Marketing Leadership
In the world of marketing, there are many different marketing strategies but to be successful, most companies will need some kind of technology. The question is, what technology makes sense for you and your current marketing strategy? In other words, does your...
by Dan Woods | Feb 17, 2015 | Marketing Leadership
The importance of developers has been widely recognized. Books like the The New Kingmakers: How Developers Conquered the World and The New Digital Age: Reshaping the Future of People, Nations and Business celebrate the role developers play in changing the world. Less...
by Dan Woods | Jan 28, 2015 | Marketing Leadership
Wonder of Wonders by Alisa Solomon is a rare book that provokes thoughts about many historical experiences. If you have the slightest curiosity about the nature of the creative process and how to create unforgettable messages, read it. Solomon explores the different...
by Dan Woods | Jan 13, 2015 | Marketing Leadership
Stage 2 of tech startup marketing blog was the do-it-yourself phase. In stage 3, startups find that they need some very specific help to scale their marketing: someone who deeply understands their product and can help them define its personality. Stage 3 as outlined...
