by Dan Woods | Aug 4, 2015 | Marketing Leadership
When most people hear the term investigative #journalism, they think of Woodward and Bernstein, and the fall of the Nixon presidency. While the Watergate scandal of the 1970’s may be the most notable example of the form, our current era, in many ways, could be...
by Dan Woods | Jul 29, 2015 | Marketing Leadership
Even if you have a Ph.D in astrophysics or biochemistry, or your artistic interests include Bach and John Cage, or your regular reading includes Thomas Pynchon and James Joyce, if you see a headline reading “17 Photos of Plastic Surgery Gone Disastrously Wrong,”...
by Dan Woods | Jul 23, 2015 | Marketing Leadership
The Evolution of #journalism Journalism can help tech-focused B2B content marketers educate and reach their audience. Let’s start with some recent history. While content marketers have long recognized that the marriage of commerce and content is essential, it’s taken...
by Dan Woods | Jul 9, 2015 | Content Creation, Marketing Leadership
Increasingly, technology allows people to have customized experiences, finely tuned to their personal preferences. ESPN.com lets me filter sports news so that scores and updates from my favorite teams appear first. Apps like Feedly show me only the news that I’m...
by Dan Woods | Apr 22, 2015 | Marketing Leadership
What technology makes sense for you and your current marketing strategy? Over the past two weeks, we’ve taken a deep dive into the marketing technology needs of small businesses and mid-market companies. This week we want to look at the marketing technology fit for...
