by Dan Woods | Dec 4, 2015 | Content Strategy, Marketing Leadership
As a marketer, I try to stay on top of industry trends. I’ve noticed that lately it’s become fashionable for some venture capitalists and entrepreneurs to cast off the need for marketing entirely. This vein of thought runs something like the famous Field of Dreams...
by Dan Woods | Sep 9, 2015 | Content Strategy, Marketing Leadership
“There is no marketing today without content.” That’s the reflection of Helen Whelan, an expert content marketer at Apigee, a leading API management and predictive analytic company. Whelan has helped shape Apigee into an industry innovator in #content marketing...
by Dan Woods | Aug 28, 2015 | Marketing Leadership
With machine learning, convoluted algorithms, and advanced modeling, #data science has an intimidating aura, leading many marketers to believe that all data science requires super advanced analytic and programming skills most do not possess. Not true. Talk to data...
by Dan Woods | Aug 13, 2015 | Marketing Leadership
Quick: think back to the last time you made a major decision. Who did you seek out for advice? Not just anyone, right, but only those you trusted? It’s natural to seek outside expertise when making a decision, big or small. Trusted counsel is the basis of marriages...
by Dan Woods | Aug 6, 2015 | Content Creation, Marketing Leadership
Knowing your audience intimately is essential to any successful marketing campaign. In fact, it’s the first and most essential ingredient when you’re leveraging the power and allure of tabloid #journalism to reach as many customers as possible. As I covered in an...
