International Research Forum 2008

This book will cover: • How the web based service industry is revolutionizing how services are provided over the Internet and allowing customers to choose from a growing menu of offerings. • How the emergence of cloud computing allows companies to outsource basic computing needs and purchase information technology as a service and reduces significant barriers to entry and innovation. • How we can begin to understand the mystery of what makes a “killer app” and identify factors that increase the likelihood of successful innovation. • How semantic service discovery can help customers find the most appropriate services in a vast ocean of potential offerings.