Use Founder-Powered Learning and Stories to Increase Awareness and Grow Pipeline
Founder-led marketing nurtures traditional marketing and sales by creating deeper, earlier connections with future customers.
Build Community by Telling Your Truth
Executives share real experiences, ideas, and stories about their lives and businesses—building trust and driving marketing goals.
Founder-led marketing delivers value by:
Engaging Your ICP: Build a community of Ideal Customer Profile prospects around the founder’s authentic struggles, explorations, and lessons learned.
Driving Pipeline & Sales Enablement: Expanding awareness increases qualified leads and accelerates deal velocity.
Amplifying Brand & Category: Boost visibility and support category creation through the founder’s persona.
Educating the Market: Shift how prospects understand their problems—and your solution.
Founder-Led Marketing: Build Trust Before the Buyer Is In-Market
Authentic Insights about “Building it in Public” Founders share real stories and lived experience about how they are making their company and product better—building credibility through candor on LinkedIn and beyond.
Trust Before the Sale Create familiarity before prospects enter the buying cycle— so when it’s time to buy, you’re already a known quantity.
A Consistent, Scalable Voice Keep the program going using Evolved Media’s Team Writing proces that captures your tone, amplifies your perspective, and scales your impact—without diluting authenticity or eating up too much executive time.
Meaningful Engagement Thoughtful commenting and interaction boosts visibility and helps build relationships.
Founder-Led Marketing nurtures the 95% of your ICPs who are not yet actively in market.
Key Principles of Founder Led Marketing
Content Tailored to your Personality No two founders are alike. Your content should amplify your voice—and sound like you.
Built for Efficiency With one meeting a week, a trusted deputy for approvals, momentum can be maintained.
Authenticity Wins | Credibility Over Clickbait Avoid superficial or overly promotional posts — they damage credibility and growth. Audiences see through fluff. Real insight and honest perspective win attention and trust. You must take risks.
Lead with Ideas Big thinking travels far. Long-form, idea-rich content boosts visibility and thought leadership.
Storytelling with Substance It takes a skilled writing team to turn founder experience into narratives that resonate
Tech Depth Builds Trust For tech founders, technical depth is non-negotiable. It show mastery.
Consistency Weekly posting and smart engagement aren’t optional—they’re the cost of staying relevant.
Beyond the Feed Don’t stop at LinkedIn. Reach developers, engineers, and technical buyers where they actually spend time.
Evolved Media: Founder-Led Marketing for Sophisticated Executives
Executives rely on us to tell their story because of our unique strengths:
High-Impact, Low-Lift: Our Team Writing model transforms minimal founder input into standout content that moves the needle.
Tech-Savvy Storytellers: We don’t just write—we deeply understand your product and messaging, capturing the nuances that set you apart.
Strategic Narrative Range: Whether it’s a visionary C-suite thought piece or a granular developer guide, we craft with clarity and purpose.
Cross-Format Mastery: Books, videos, infographics, comics—your message, amplified across every medium.
Founder-to-Founder Understanding: Led by Dan Woods— former CTO, startup strategist, and editorial veteran—we get what matters to you.
Tone-Perfect Delivery: From the rigor of The Economist to the accessibility of For Dummies, we tailor your voice to your audience.
CLIENTS
Measurable Impact, End-to-End Turn Founder Content Into a Strategic Growth Lever
Tracking with tools like Dreamdata Includes:
- Unified Data Visibility We integrate CRM, ad platforms, and marketing tools for a single source of truth.
- Customer Journey Intelligence Track how founder-led content influences pipeline progression and deal velocity.
- Robust AttributionPosts, interviews, videos—we apply models that give content the credit it deserves.
- Actionable Performance InsightsIdentify which stories drive real engagement, conversions, and revenue.
- ROI at the CoreEvery effort maps directly to business outcomes.
Your founder’s voice isn’t just thought leadership—it becomes a core go-to-market asset—proven and measurable.
Founder-Led Marketing Process Summary
Exec Sync: 30–45 min with founder/execs to:
- Surface new ideas
- Review top-performing content
- Discuss post/comment strategy
Exec Sync: 30–45 min with founder/execs to:
- Content Strategy & Review: Monthly planning and performance check-in
- Quarterly Reporting: Track impressions, engagement, connections, DMs, etc.
- Posting: At least 1 high-impact post per week and 2 other shorter takes
- Commenting: 2–3x/week
- Approvals: Quick texts/emails on reactive/ trending content
- Ad Hoc Exec Posts: Executives post directly when inspired
- Engagement: Join/host podcasts & webinars
- Content Repurposing: Generate multiple posts per appearance
- Long-Form Content: Anchor ideas for sales, messaging, and leadership
Authentic Executive Communication That Drives Business Outcomes
Internal Alignment LinkedIn becomes your modern town hall— authentic, transparent communication that keeps teams connected to vision and momentum.
Message Enablement Share insights on category evolution, market dynamics, and strategic shifts - —arming teams with a forward-looking story.
Sales Enablement Real-time messaging that addresses objections, sharpens positioning, and equips your team with language that resonates in the field.
Analyst & Investor Engagement Go beyond earnings day—use thoughtful posts to expand investor dialogue and build long-term confidence in your strategy.
Customer Success Publicly celebrate customer milestones—turning wins into social proof and reinforcing the value you deliver.
Thought Leadership Tackle hard questions and industry shifts with clarity, honesty, and executive perspective—shaping the narrative instead of chasing it.
Evolved Media: An Analyst and an Agency
Dan Woods has a background as a CTO and as a newspaper reporter and data journalist.
In 2002, he founded Evolved Media to be an agency for messaging and content creation for high tech companies.
Evolved Media produces superior content consistently by using a Team Writing process that combines:
- Deep domain knowledge
- A journalistic process of reporting
- A content creation process based on principles of software engineering
Using a Process Natural for AI
Because the Team Writing process was already based on a division of labor supported by content briefs for each role, AI-powered content creation has been seamlessly integrated.
