by Dan Woods | Nov 30, 2020 | Product Marketing
No matter your industry or profession, you can’t get better over time without categorizing what you’re learning. And this doesn’t just mean capitalizing on your successes — it also means actively researching and understanding what went wrong in your mistakes. This...
by Dan Woods | Oct 26, 2020 | Marketing Leadership, Product Marketing
#Corporate Communications is in the #hero business. Especially in the technology business, the archetype of the hero is a powerful tool in making the world aware of the brand and the power of the product. The renowned scholar Joseph Campbell is responsible for...
by Dan Woods | May 31, 2018 | Product Marketing
The evolution of the Internet has made many things possible for the enterprise that just a few decades ago would have seemed unfathomable. Retailers are able to understand their customers in more depth than ever before. The Internet of Things gives companies real-time...
by Dan Woods | Oct 20, 2017 | Product Marketing
For as long as I’ve run Evolved Media, we’ve been in the business of helping tech startups and established enterprises create informative, compelling content to explain the complexities of their products. But given the variety of technology, both new and emerging, now...
by Dan Woods | Sep 27, 2017 | Product Marketing
As a nerdy person in general (I was pulling for Littlefinger in Game of Thrones – he should have realized he was being set up) and someone who is fascinated with the right way to do content and #product marketing, it’s easy for me to get into a conversation with...
by Dan Woods | Aug 29, 2017 | Product Marketing
In this era of subtweets, subtext has seemingly become paramount in our culture. Whether it’s athletes subtweeting their teammates, or musicians lashing out at their competitors, the delicate dance with language of what’s really being said has never been more...
by Dan Woods | Aug 16, 2017 | Marketing Leadership, Product Marketing
HBO’s Silicon Valley is a hilarious and true-to-life version of many of the issues young companies face when trying to take a product to market that uses advanced technology. While anyone who has seen the show recognizes that many of the situations are exaggerated for...
by Dan Woods | Aug 8, 2017 | Marketing Leadership, Product Marketing
There’s an iconic scene in Mike Judge’s deservedly renowned film Office Space, where an employee of a company is asked, “What would you say…you do here?” The question results in the employee stammering through a justification of his position, but his answer reveals...
![127 Facts You Probably Didn’t Know About Video Marketing [Infographic]](https://evolvedmedia.wpenginepowered.com/wp-content/uploads/2017/07/Screen-Shot-2017-06-20-at-7.13.50-PM.png)
by evolvedmedia | Jul 11, 2017 | Fresh Off the Web
With 96% of marketers invested in #video marketing in 2016, the content form is more popular than ever before. And for good reason. By the year 2019, video traffic will account for 80% of all internet traffic (up from 64% in 2014). Whether you are a video marketing...
by evolvedmedia | Jan 19, 2017 | Content Creation
Jumpstart Your Mise en Place To Avoid #Content Rework Mise en place is a French culinary term for “putting in place” or “everything in its place.” It refers to how you organize ingredients, equipment or a kitchen station before you begin cooking. It’s also a...
