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Why B2B Marketers Should Care About “Casual Learning”

Why B2B Marketers Should Care About “Casual Learning”

by evolvedmedia | Sep 16, 2016 | Fresh Off the Web

It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever make contact. That’s why savvy marketers...
Is Your Content Vendor Giving You a Heart Attack?

Is Your Content Vendor Giving You a Heart Attack?

by Lawrence Hecht | Jan 7, 2016 | Content Creation, Guest Speakers, Marketing Leadership

How many times have you been disappointed in vendor-produced content? Do you contemptuously look at an analyst firm’s report thinking you know more about the subject than the author? Have you been embarrassed because your six-page study is clearly produced by...

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Content marketing is an ever-changing discipline and powerful tool for capturing attention and creating deep connections with customers. Our blog captures what’s happening in this space and what we’re curious about. We love to harvest and publish the wisdom of the people we meet along the way.

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    Why Team Writing Is the Answer

    When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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      Five Content Creation Mistakes for Enterprise Technology – And One Solution

      When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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        Mistake 1:
        Expecting Subject Matter Experts to Write

        When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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          Mistake 2:
          Using Clueless Freelance Writers

          When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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            Mistake 3:
            Expecting Too Much from AI-generated Content

            When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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              Mistake 4:
              Accepting Generic Content

              When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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                Mistake 5:
                Overspending on Gold-plated Content

                When tech marketers create content to feed sales and marketing teams, they often make the mistakes described in our e-book

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