by Dan Woods | Nov 30, 2020 | Product Marketing
No matter your industry or profession, you can’t get better over time without categorizing what you’re learning. And this doesn’t just mean capitalizing on your successes — it also means actively researching and understanding what went wrong in your mistakes. This...
by Dan Woods | Dec 16, 2016 | Marketing Leadership
The end of the year is a time for reflection. It’s no different for the world of #B2B marketing. At Evolved Media, we refine and analyze our work and process to ensure that we’re providing all our clients with the most accurate view of the entire tech landscape. We...
by evolvedmedia | Oct 21, 2016 | Fresh Off the Web
An unspoken, yet fundamental law has reigned over the world of #content marketing: B2B is boring. Last month that law was repealed when Content Marketing Institute named Velocity Partners as the first B2B agency of the year. Velocity Partners is now at the center of a...
by evolvedmedia | Sep 16, 2016 | Fresh Off the Web
It’s no secret that buyers are more educated and have access to more relevant information than ever before. Most B2B marketers anticipate that their buyers will be well into the consideration phase before they ever make contact. That’s why savvy marketers...
by evolvedmedia | Aug 5, 2016 | Fresh Off the Web
We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not easy to execute. In this article, Kylie Lobell shares Google’s approach to...
